Brice recently joined the Lucky Bastard team as our Sales Representative for Southern Saskatchewan. Originally from Brandon, Manitoba, Brice made his way to the prairies during his career in broadcast. You may have seen some of his work on Global News, TSN, Sportsnet, Fox, or NBC Sports.
Brice found his place at Lucky Bastard after the pandemic prompted a career change where he could stay closer to home and family. “I started working with Sobey’s Liquor where I helped open and manage a few stores, which is also how I became more familiar with the Lucky Bastard brand,” he said.
“I not only dealt with customers, but with sales representatives from different brands coming into our stores. So, I got to know their job through sales as well as the retail side,” he explained.
When asked what attracted him to his new position, Brice said:
“I was always a big fan of Lucky Bastard’s Cocktail Classes. Every time Sandy hosted classes in Regina, I went to them. I think I have only missed one in the last two years, even before I started this job.”
Brice said one of his favourite cocktail classes was a double date with his girlfriend and her parents at the Bar Willow in Regina. The group made a Halloween themed Chai Sangria using the Lucky Bastard Chai Vodka and a bunch of fun props.
“After that class we started doing our own little cocktail workshops with family during the holidays, and we set up a little Lucky Bastard bar after buying all the products – so that is definitely what got me hooked and made me appreciate the company the most,” he said.
Although Cocktail Classes introduced him to the business, Brice said his admiration has only grown from there. “As I got to know the brand more, the involvement Lucky Bastard has in the community, and just the organization overall I appreciated what they do for their staff and how their run their business – even compared to national brands or other local businesses.”
Brice added that this position has offered plenty of great new opportunities and connections. “I have really enjoyed driving around Southern Saskatchewan and going to all the small towns and just seeing a side of the province I wasn’t able to appreciate, as well as getting to meet so many people from across the prairies.”
He said, “Saskatchewan has always been known as super friendly and welcoming, so it’s nice to go to the smaller towns and interact with the managers there and get to know the local staff. You start to learn more, not only about selling products, but about what’s going on with clients in their own business and their own lives.”
Brice had been a Lucky Bastard customer for years before joining the company. He said, “My number one favourite product would have to be the Saskatoon Berry Iced Tea. Even before I worked for Lucky Bastard, I would buy four flats when they came out every summer just to keep the house stocked,” he joked. “I’m excited that they are coming out in the 12-packs this year, because that will just make cabin life that much easier.”
Next, he mentioned the Lucky Bastard Coconut Lime Vodka, which he said was a close second. “I have all my friends hooked on it now, so that’s what goes into the margarita machine at the cabin.”
He awarded third place to the Lucky Bastard Knock on Wood Amber Rum. Brice spoke of the recipe and said, “I think it’s really interesting that we make real rum right here in Saskatchewan using Caribbean cane sugar.”
We are so happy to have Brice as part of the LB Distillers team. He echoed this sentiment saying, “Lucky Bastard has always been known for doing it right, which I appreciate!”
If you see Brice out and about, be sure to say hello and ask him about all the amazing products and exciting promotions happening at the Lucky Bastard Distillery.